This is a relatively new tool in B2B marketing . The platform’s functionality allows you to place ads:
companies – on their own;
marketing agencies – for several clients at the same time.
The main advantage of Clickme for B2B is advertising placement, which provides direct access to the organization’s purchasing center. Not only job seekers and recruiters visit hh.ru (the app and desktop version), but also top managers who monitor the labor market.
Aktion Marketing: turnkey customer acquisition with guaranteed results.
What you need to know before you start
When working with Clickme, there are library shop two things to keep in mind.
The first , bureaucratic , is related to the complexity of communication between company departments or between employees and third-party contractors.
To work in Clickme , you need a personal account linked to the organization’s tax identification number . This can cause problems for a marketer: hh.ru’s personal account is used by HR specialists who are reluctant to share access because of the large amount of personal data. The main function of a personal account is to promote vacancies. The ability to advertise a product, service or content is an additional bonus.
A marketer from a company or advertising agency is in a weak position here
Solution: agree with the company’s HR, strictly defining the scope of your activity in your personal account. When preparing the launch, take into account the time for approval.
The second , legal nuance is related to new differences between gpt-4 and gpt-3 requirements for advertising labeling. The Clickme service automatically sends information to the advertising data operator (ADO). But agencies can work with many different clients.
Each will require a separate advertising account
Solution: you should carefully fill out ao lists and submit to Clickme a chain of documents. The interaction can be bilateral (agency and advertiser) or trilateral, with the participation of an intermediate counterparty. The platform allows you to reflect a complex chain of relationships correctly from the point of view of legislation. Aktion Marketing specialists have successfully tested both options.
