To make your website or online store known, you need to know how to optimize the content for SEO , starting with the meta descriptions . In fact, accurate work based on well-structured meta descriptions has the merit of attracting numerous visitors to your website pages more frequently, leading to the growth of organic traffic .
For example, for owners of an e-commerce portal it is crucial to work with all possible commitment, so that the greatest number of users can first view the product sheets and, subsequently, add the item of interest to the cart, to then complete the transaction online. In this conversion path, if the meta description is written ad hoc, it helps to attract potential customers from Google’s SERP to your site.
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Now, let’s give a clearer definition of what a meta description is .
What is meta description?
Also known as meta description, the meta description is a textual fragment that has the purpose of summarizing the content of a web page. It is an HTML element, very useful to users, when they need to have an idea of what they will be able to see, once they click on the appropriate link. Along with the title , tags and images , the meta description is one of the main aspects to optimize.
How many characters should the meta description ideally have?
The maximum length of a meta description is 160 characters , including spaces. To avoid truncation, it is strongly recommended not to exceed this number of characters. In order for the web page to be best suited to the search query, writing the meta description in a workmanlike manner is practically essential.
Why is the meta description important?
Thanks to the various meta descriptions it becomes possible to increase the click rate ( CTR ) in a very short time: the credit goes to the search engines, Google first of all, and to the sharing on social networks. In the two sources in question, the meta description does nothing more than provide readers with a whole series of useful information on the web page in question. The interested parties, reading the contents reported in the meta descriptions, will be intrigued to carry out all the necessary in-depth analysis, simply by clicking on it.
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How to Write a Meta Description to Drive More Traffic to a Site
To bring as much organic telegram library traffic as possible to the reference. Website, you need to know how to write a good meta description. First of all, a job oriented to the homepage is very different from one. That has a product or service sheet ar numbers as its protagonist.
In the case of the homepage , an extraordinary ability to summarize proves useful. Because in just 160 characters. It is necessary to describe the core business of an activity, make a presentation, etc. The work of an expert. Copywriter consists in communicating the maximum amount of content. Using the least possible number of words. The persuasive component proves to be of vital importance. To attract the attention of users who. If intrigued by the meta description, will click on the link.
With a product or service card , however, things are different. Rather than highlighting the characteristics of the item for sale. Or the type of service offered, you need to highlight. The advantages that arise from its use. Only in this way will potential customers have an actual. Interest in learning more about what they can do with that product and why they should buy it.
What are the best meta description preview tools?
A particularly strategic role certainly belongs to the preview tools for meta descriptions. Their primary purpose is to allow users to view their preview snippet on a given SERP. If the final result appears in line with your intentions, you can proceed to publish the web page.
Portent and ToTheWeb have been the go-to tools for snippet refinement for a few years now. Here’s how these freeware meta description preview tools work.
The operation of Portent is practically within everyone’s reach, since it is sufficient to proceed with the insertion of the title tag , the meta description, the URL and the primary keywords . After having provided the aforementioned information, the interested party will have the opportunity to see what the layout of the web page will be within the SERP .
Then there is TotheWeb, which is characterized by two fantastic, much-appreciated features. The first revolves around the insertion of a specific URL to preview the contents on a specific SERP .
How to Optimize Meta Descriptions
Here, therefore, are some useful tips aimed at promoting the optimization of meta descriptions .
To write a meta description according to the rules of the art, you need to fully intercept the desires of those who surf online. You must take into account that to access websites, blogs or e-commerce portals, in most cases people usually use Google and other search engines. Most users use search engines just as if they were being asked questions.
What is the lead conversion process?
” What is the customer lifecycle? “, etc. If the person writing the meta descriptions can comprehensively answer. The different users of the network, they will have done an impeccable job. You need to ask yourself the question of the role played. The underlying reason is to improve the click through rate (CTR). With a persuasive title, you get great results. A good portion of users will click on it to find out more.
effective meta description example
The relevance of the contents is confirmed as an added value for the drafting. Of a valid meta description: the content must be relevant. And pertinent not only in terms of the structuring of the title. But above all based on the keyword, ready to be optimized. 160 characters are not many when it is necessary. To work on a meta description that arouses interest and curiosity among users.
