Tidart Digital Media & Data, media and digital marketing agency. Today announced the appointment of Antonio Ramírez as the new Chief Executive Officer. Carlos Molina, who held this position, becomes CIO of the Kimia Group. Also continuing with Tidart’s technological development. Adapting the latest trends in innovation to customer needs. Antonio Ramírez assumes the position backed by years of experience in digital. Business marketing , including a long career at Tidart . Before his appointment as CEO he already held the position of COO , although he began his career in the agency as a campaign manager. Therefore, his vision of the agency, the services it provides and the needs of clients is holistic.

IT projects and process optimization in loyalty programs

The newly appointed CEO of Tidart therefore has solid technical knowledge , as well as experience leading teams and project management. With extensive experience in the digital field. He has a global vision of 360º marketing strategies, both as an agency and as an advertiser. Throughout his career he has worked as a consultant on , proving to be key in resolving strategic challenges. He has led the design and development of the digital marketing strategy of different brands working as an agency, and also as an advertiser during his time at Tendam (former Cortefiel Group). In parallel, he works as a professor in several digital marketing programs.

Bet on innovation and the latest technologies

We will start the year with many projects: we plan to expand our services to provide even more value to our clients and we will continue with our commitment to innovation and the latest technologies ,” declared Ramírez. In this sense, Tidart wants to reinforce certain areas that already exist in the agency related to advanced analytics and advertising return measurement models, and also open new ones that complement the current ones, such as the acquisition of organic traffic, according to its new CEO. “Antonio has known the agency and its clients for years and has always displayed great solidity, exceptional analytical capacity and very deep technological and sector knowledge , which makes him an exceptional partner for all our clients,” he highlights. Carlos Molina.