2022 has been an eventful year for the marketing and advertising industry . When the tremendous consequences of the coronavirus pandemic had not yet been digested, the war in Ukraine broke out in February and this brought with it major changes in the economy, whose mood, once jubilant, soon ended up being tinged with dark clouds. Rich in events, 2022 has also brought under its arm a good number of trends in the marketing universe . We dissect some of the most important ones below.
The lipstick effect a balm for brands in times of crisis
With inflation above 10% at times, the Sweden Phone Number List consumer’s willingness to spend has experienced a sharp decline. In times marked by uncertainty regarding the economy, consumers look at their pockets more than ever, look at private labels and completely stop spending in some areas. The consumer goods industry is suffering hard from the scourge of inflation , but there are some exceptions to the rule, as there are products that benefit from the so-called “lipstick factor.” Under the “lipstick factor”, consumers take refuge in small affordable luxuries (lipstick, for example) to stand up to the austerity emanating from the crisis. After 9/11, lipstick sales skyrocketed significantly in the United States. In the current crisis, marked by the pandemic, the war in Ukraine and inflation.
The metamorphosis of NFTs into a potentially very profitable business
The rush for NFTs has languished ASB Directory in recent months. Since the middle of the year, the monthly trading volume in many virtual marketplaces has fallen and plummeted in some cases. The demand for virtual plots in the metaverse has also put on the brakes. It almost seems as if the “hype” that was swirling around NFTs a year ago had ended in ruins, but it has probably only normalized. After all, in virtually every industry, having digital proof of ownership of intangible assets has a lot of potential to prosper and is also a source of new revenue. Sports associations and clubs particularly have a lot to gain in the universe of NFTs. Not in vain, the NBA would have generated a whopping one million euros in revenue with NFTs last year alone.
